As you are changing your brand, it is important to develop a message which is clear and not confusing from the previous brand. Utilize all avenues to express your new identity and make sure it is consistent. Be frequent in your correspondences and explain the new change and how it may impact the relationship, business, etc. Keep your networks up to date on the changes and their progress.

Follow Up

As previously stated, you have to be consistent with informing counterparts and organizations of your rebranding efforts. Do not forget to follow up. This allows you to add more information, relevant details and reinforce your messaging. The more touchpoints that are used, the better. Also, use the most effective follow avenues of communication for your various connections/audiences.

The Launch

Whether you have launched your new brand or are in the process, make sure that you have a method or a plan for your initiatives. This can be as simple as updating your social media platforms, sending out an email or text notification or making personal outreaches. However, you decide to make your communication, be authentic and true to yourself and values.

Use these tips to successfully produce a new image and identity for yourself. Apply networking to continue to build strong relations and spread the messaging.

Chi Chi Okezie is owner/producer of SIMPLEnetworking, LLC in Atlanta, GA. Learn tips, tactics and techniques from the Champion Networker! Visit the SN Official Website:  to read excerpts of her books, sign up for her newsletter, register for events and classes or visit her blog!